Alpena is one of only 5 locations around Michigan to win a host opportunity for a high value Pure Michigan educational workshop open to anyone wishing to improve their social media and digital marketing strategy for the upcoming tourism season. Tourism related, or tourism-dependent businesses and organizations are encouraged to register. The event is led by major media company TwoSix Digital.

Pure Michigan is proud to present a social media learning opportunity to Michigan’s travel, tourism and hospitality industry this May. TwoSix Digital will present five social media tourism workshops across the state, offering a chance to learn what’s new and what’s next with social media and digital marketing; tips, tricks and best practices to promote your destination or business on social media; and, ways to collaborate with Pure Michigan’s award-winning social media presence. The schedule is as follows:

  • Alpena – May 12, 2016, from 8a-4p, at Alpena Community College’s Granum Theater


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8:00 am- Registration, Light Breakfast & Check-In
9:00 am – Welcome and Trends Discussion
9:30 am – Self-Assessment Tool Walkthrough
10:15 am – Social Media Best Practices
11:00 am – Case Studies
12:00 pm to 1:30 pm – Lunch is provided
1:30 pm – Content Marketing Strategies
2:30 pm –Content Promotional Distribution
3:30 pm – Pure Michigan Cooperative Opportunities
4:00 pm – Adjourn

Attendees will also be able to access additional learning tools and resources, including a self-assessment tool and information guides. Cost is $20 and includes the interactive workshop, light breakfast, and lunch.

For more details, or to register click here.

Link to event registration website:

Please call Alpena Area Convention & Visitors Bureau President & CEO Mary Beth Stutzman at 354-4181 or email with any questions regarding the event.