Started working at the Alpena Area CVB in 2015
Years working in the marketing field: 14
Nicole is saving the world one foster cat at a time. When she isn’t fostering kittens from the local animal shelter, or working on social media campaigns for the Alpena Area Convention & Visitors Bureau, she is riding her bike, Carmen, along the City of Alpena’s 18.5 mile Bi-Path, sipping Michigan micro-brews at local restaurants, and testing the latest in board game entertainment with friends and family.
- Social Media Program
- Marketing Co-Op Program
- Blog Content Creation
- Marketing Campaign Support
- Website Content Monitoring
- Bachelor of Business Administration from Northwood University, majoring in Marketing
- Associate’s Degree from Alpena Community College with a concentration in pre-veterinary studies
- Course work completed at Baker College of Flint for Veterinary Technician
- High school diploma – Alpena High School
- Huron Humane Society Board of Directors (present)
- Sunrise Suds Tap Takeover brew fest volunteer
Favorite way to drink coffee: Hazelnut flavored, black
Nicole was instrumental in launching the CVB’s Marketing Co-Op Program. This program offers local tourism-based businesses a method to market their message to the audience of potential visitors the CVB is creating. Through her diligent work to communicate the value of this program to local businesses, Nicole has almost single-handedly grown the program by 44% since its launch.
Nicole and her boyfriend Stacy VanOrman (filmmaker and author) operated Dark Minds Haunted Attractions and managed the world’s second longest haunted walk-thru for more than 10 years before retiring the program. Nicole managed marketing and social media outreach for the haunt, organized actors and details for the operation, and also scared her future boss to death years before coming to work for the CVB. For their next project, Nicole and Stacy are in the final stages of launching a board game called World’s End.
Favorite holiday: Halloween
Let’s Ask Her
Why do you like working in the tourism industry?
My love of the tourism industry stems from my passion to travel. I believe that it is important to experience as much of this world as we possibly can in the short amount of time we are here. When I am not traveling, working to promote the beauty of my own hometown fills my heart. Working in this industry, I get to communicate with my kind of people – the travelers, explorers, adventurers – and doing what you love with the people in your “tribe” is the most rewarding.
What do you love about Northeast Michigan?
What I love the most about Northeast Michigan is being on the coast of Lake Huron and our 4 seasons. I thrive on the variety of temperatures (a great excuse for seasonal shopping trips) and the change in scenery every 4 months. Summer and fall are my favorite. You’ll catch me outside the most during these seasons.
In summer I love going out on our pontoon on Long Lake, or riding Carmen, my green beach cruiser bike complete with wicker basket & bell (wave or say hi, if you see me!). In fall my favorite thing to do is take walks around the trails when the leaves are falling or hit up Knaebe’s apple farm for some fresh cider and donuts. In the winter I spend a lot of time at home reading books, playing board games, and cuddling with my 3 cats- Mieka, Loki, and Nori. That’s right, I’m a cat lady. Springtime is when I celebrate my birthday and excitedly watch nature bloom after a long winter sleep.
I’ve lived in Alpena my whole life and as a native, I’ve been lucky enough to watch this community grow firsthand year after year. An “Alpena Adventure” is right in my backyard, for which I am so thankful for.